Direct Electric

Direct Electric is a one-person electrical outfit on Chestnut Street in Gloucester, handling the everyday calls — panel upgrades, rewiring, fixture and outlet installs — for homeowners on Cape Ann. How long they've been at it depends on which profile you read: Angi credits 17 years of experience, Thumbtack lists 5 years in business, so it's worth asking directly rather than trusting either number. What's consistent is the reception across separate platforms: a 5.0 average from 10 Google ratings, another 5.0 across 16 reviews on Birdeye, and 4.9 from 66 ratings on Thumbtack, where the electrician has carried a Top Pro badge every year from 2021 through 2023. Three independent raters landing in the same narrow band is hard to fake. Thumbtack also backs a Massachusetts Journeyman electrician license and a passed background check, and its reviews repeatedly point to panel upgrades and wiring work getting done cleanly. One thing worth asking about before booking: the company's own website credits a customer testimonial to "Gary," while every named review on Thumbtack refers to the electrician on the job as "Paul." It may just be an owner-versus-tradesman split, but nothing public resolves it, so confirm who's actually showing up. The business is also brand new on Angi and HomeAdvisor — a live profile, but zero reviews on either yet — so don't weigh those two for now. For a straightforward panel upgrade, rewire, or fixture install on Cape Ann, the ratings here line up about as consistently as they come across three separate platforms. Just nail down the name of the electrician and how long they've actually been in business before the truck rolls up.