Home Decor Group

The most telling number for Home Decor Group isn't from a repair job — it's 1971, the year this family paint and décor business first opened as Walls of Decor. Three generations later it says it's grown into Massachusetts' largest Benjamin Moore dealer, running close to two dozen North Shore and Greater Boston storefronts, including this Gloucester location alongside Peabody, Swampscott, Lynn, and Salem. It's worth being clear about what kind of business this actually is: a paint, wallpaper, and window-treatment supplier, not a kitchen-remodeling contractor. Every source describing its actual work — its own site, its Houzz profile, its chamber-of-commerce listings — points the same direction. On Houzz it's registered as a Hunter Douglas Gallery Dealer and certified installer for custom blinds, shades, and shutters, with an ASID-member interior designer on staff for color and design help. None of that overlaps with kitchen renovation. The ratings line up well wherever they're posted: 4.7 stars on Google from 31 ratings, 5.0 out of 5 on Houzz (though from only two ratings there), and a third-party aggregator putting it at 4.3 from 44 reviewers. One outside write-up singles out its customer service, contrasting it favorably with other paint shops in the area for help matching colors. There isn't a deep bench of individually written recent reviews here — the read leans on how consistently the ratings hold up across sources rather than any single story. Before calling, it's worth confirming which of its several North Shore locations handles the specific product or service needed, since paint, wallpaper, and window treatments aren't all necessarily stocked or installed at every storefront. And if the job at hand is a kitchen remodel, this isn't the right call — it's a supplier and installer of paint and window coverings, not a general contractor.